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            超級社區商業與城市山系影院營造第1張圖片

            人對自然的向往,是來自基因里的原始沖動。從最早的現代主義大師提出田園城市的烏托邦構想,到現在一百年過去了,城市高速擴張,為自然穿上了鋼筋混泥土的鎧甲,這鎧甲既是保護也是枷鎖,健康、可持續生活方式開始成為人類新的欲望。

            同時,疫情也催化了人們對健康、自然主題的關注。

            從2021年開始,仿佛社交媒體上的所有人都去了戶外露營,逃離城市的“山系生活”成為中產階級熱衷的生活方式。

            山系文化起源于日本,在日本,Urban Outdoor已是一種主流生活方式,這種日式美學也正在滲透當代都市人生活中。

            OFT設計x英皇集團以 "Urban Nourishment都市養分 "為主題,在香港超級社區“日出康城”構建出一個山系影院,用設計把山系文化中的“野趣”與“舒適”延伸到商業空間中,讓戶外山系生活不再局限于釣魚、露營、咖啡店、服飾與生活方式集合店……打破城市與戶外的界限,把商業行為變成一種可持續生活方式。

            Humans' desire for nature is a primitive impulse that comes from our genes. One hundred years have passed since the earliest modernist masters proposed the utopian idea of the idyllic city, and the rapid expansion of cities has dressed nature in steel and concrete armor, which is both protection and shackles. A healthy, sustainable lifestyle has begun to become a new human desire.
            At the same time, COVID-19 has catalyzed a focus on the theme of health and nature.
            Starting in 2021, it seems like everyone on social media is camping in the open air, and the " urban outdoor” lifestyle of escaping the city is becoming popular for the middle class.
            The culture of Urban Outdoor originated in Japan, where it is a mainstream lifestyle, and this Japanese aesthetic is also penetrating the lives of contemporary urbanites.
            With the theme of "Urban Nourishment", Oft Interiors x Emperor Group built a outdoor theater in Hong Kong's super community "LOHAS Park", using the design to extend the "wildness" and "comfort" of the outdoor culture to the commercial space. The design extends the "wildness" and "comfort" of the outdoor culture into the commercial space, breaking the boundary between urban and outdoor, so that urban outdoor life is no longer limited to fishing, camping, coffee shops, clothing and lifestyle collection stores...... but also turns commercial behavior into a sustainable lifestyle.


            1

            將軍澳英皇戲院位于“日出康城”社區購物中心——The LOHAS 康城,作為全港最大住宅社區,該住宅項目有13期之多,從2005年首推到2025年才能全部完工,修建時間跨度長達25年,建成后,“日出康城”將有60棟超高住宅樓及逾60000居民入住,是名副其實的超級社區。

            Emperor Theatre of Tseung Kwan O is located in the shopping center of The LOHAS. As the largest residential community in Hong Kong, the residential project has 13 phases, which started from 2005 and will be completed in 2025. Upon completion, there will be 60 super-high residential buildings and more than 60,000 residents living here. It is a truly super community.

            超級社區商業與城市山系影院營造第2張圖片

            在這樣的超級社區中,社區文化及商業營造是最受關注的議題。

            人類學家馬克·奧熱(Marc Auge)曾將新空間定義為 “非地方”(Non-Place),“非地方”的意思是不具備在地性、不屬于任何有機社會卻客觀存在的新空間。如何實現“非地方”轉化,使之成為新的“地方”,如何通過設計創新重構社區中商業空間與人的關系,成為這個超級社區熱議話題。

            OFT設計與英皇集團在將軍澳影院中同樣也探討了這一問題。

            在商業布局上,The LOHAS 康城高端業態云集,不僅有全港最大室內溜冰場、新界區首個本土文創市集還有將軍澳最大影院及米其林餐廳……

            In such a super community, community culture and commercial development are the most important issues.
            Marc Auge,an anthropologist,  has defined new space as "Non-Place", which means a new space that is not local and does not belong to any organic society but exists objectively. How to transform "Non-Place" into a new "place" and how to reconstruct the relationship between commercial space and people in the community through design innovation has become a hot topic of discussion in this super community.
            Oft Interiors and Emperor Group have also explored this issue in the project of Tseung Kwan O Cinema.
            In terms of commercial layout, The LOHAS is packed with high-end businesses, including the largest indoor ice rink in Hong Kong, the first local cultural and creative market in the New Territories, and the largest cinema and Michelin restaurant in Tseung Kwan O ......

            超級社區商業與城市山系影院營造第3張圖片

            由于客群以社區居民為主,其商業性質仍然屬于典型的社區商業。

            在設計策略上,OFT除了依靠用戶屬性還要根據社區文化進行定位,“日出康城”英文名Lohas來自首字母縮寫“Lifestyle of Health and Sustainability”,寓意“健康、可持續生活方式”。

            因此,場景設計必須以鏈接人與可持續生活為核心,在延續、傳遞社區文化的同時,構建人與社群新聯系,讓居民找到歸屬感,形成新的城市空間與生活。

            Since the customer base is mainly community residents, its commercial nature is still typical community business.
            In terms of design strategy,Oft Interiors positions according to user attributes and the community culture. The English name of "Lohas" comes from the acronym of "Lifestyle of Health and Sustainability",which means "healthy and sustainable lifestyle".
            Therefore, the scene design must be centered on linking people and sustainable life, continuing and transmitting the community culture, building a new connection between people and the community, allowing residents to find a sense of belonging, and forming a new urban space and life.


            2

            當我們在都市叢林中日復一日進行生存游戲時,電影成為必備的精神養分。

            OFT設計發現城市中稀缺的自然價值,把影院變成山系主題型社區文化公共空間,當作一次對可持續生活方式的致敬與回歸。

            As we play the game of survival day in and day out in the urban jungle, the cinema becomes a necessary spiritual nourishment.
            Oft Interiors discovered the scarce natural value in the city and turned the cinema into a outdoor-themed community cultural public space as a tribute and return to a sustainable lifestyle.

            超級社區商業與城市山系影院營造第4張圖片

            「The LOHAS」英皇影院占地 3300㎡,有6個影廳共883個座位,由于影院在商場規劃之初就已介入,因而影院空間充裕,視野開闊,這對行動不便者十分友好,讓他們也可以在“山野間”放肆漫游。

            The LOHAS Emperor Cinema occupies an area of 3,300 square meters and has 6 cinema halls with 883 seats. Since the cinema was involved at the beginning of the planning of the mall, it has plenty of space and a wide view, which is very friendly to people with limited mobility and they can roam around the "mountain and wilderness".

            超級社區商業與城市山系影院營造第5張圖片

            在整體色調上,設計團隊采用淺棕色作為主色調,以英皇戲院品牌視覺作為點綴,營造一種輕松自在的氛圍,強調簡約和自然生活觀。

            In terms of overall color, the design team adopted light brown as the main color and embellished it with the Emperor Theatre brand vision to create a relaxed and easygoing atmosphere, emphasizing simplicity and a natural outlook on life.

            超級社區商業與城市山系影院營造第6張圖片

            一氣呵成的流線型入口,像一條無限延伸的道路,指向未來的自然生活。大面積的英皇綠既呼應、強調了品牌視覺也吸引消費者的目光,同時,綠色作為大自然色系與品牌色,產生一語雙關的效果。

            The streamlined entrance is like an infinitely extended road pointing to the future natural life. The large area of Emperor Green not only echoes and emphasizes the brand vision but also attracts consumers' attention, and at the same time, as the nature color and brand color, it produces a double meaning effect.

            超級社區商業與城市山系影院營造第7張圖片

            超級社區商業與城市山系影院營造第8張圖片

            超級社區商業與城市山系影院營造第9張圖片

            嵌入式的輕食區與模塊化的自助購票區沒有過多造型,空間結構與整體環境融為一體。

            The embedded light food area and the modular self-service ticketing area are not overly shaped, and the spatial structure blends in with the overall environment.

            超級社區商業與城市山系影院營造第10張圖片

            超級社區商業與城市山系影院營造第11張圖片

            山形天花板與大面積原木色材料,正是暗示消費者,行走其中就像在戶外徒步時,越過山丘、蹚過小溪,在森林深處誤入一間小木屋,墻面層層疊疊的造型不僅在視覺上與周遭環境相契合,更是創造了一種獨特、親切的道路形式。

            The mountain-shaped ceilings and large areas of log-colored materials suggest to the consumer that walking through them is like hiking outdoors, crossing a hill, wading through a stream, and blundering into a cabin deep in the forest. The cascading shapes of the walls not only visually fit in with the surroundings, but also create a unique and intimate form of road.

            超級社區商業與城市山系影院營造第12張圖片

            超級社區商業與城市山系影院營造第13張圖片

            走廊是一種去中心化但不松散的組織形式,設計通過對顏色和尺寸的把控,將原本功能單一的走廊變成了一個可以供人活動的場地,增加了消費者間真實、融洽的交流空間。

            The corridor is a decentralized but not loose form of organization. The design, through the control of color and size, turns the originally single-function corridor into a venue for people’s activities, increasing the space for cordial communication among consumers.

            超級社區商業與城市山系影院營造第14張圖片

            超級社區商業與城市山系影院營造第15張圖片

            超級社區商業與城市山系影院營造第16張圖片

            在公共社交區域,水磨石+人造皮革+木材的材料構成也有其自身寓意:水磨石與人造皮革代表可持續的生產方式,木則代表了自然和日常,日常具有實實在在的情感記憶以及無聲的力量,設計師以“可持續的日!睒嫵蛇@個多功能的聚集空間。

            In the public social area, the material composition of terrazzo, artificial leather and wood also has its own symbolic meaning: terrazzo and artificial leather represent sustainable production methods, while wood represents nature and the everyday life, which has real emotional memories and silent power. The designers used "sustainable everyday life" to form this multifunctional gathering space.

            超級社區商業與城市山系影院營造第17張圖片

            超級社區商業與城市山系影院營造第18張圖片

            超級社區商業與城市山系影院營造第19張圖片

            消費者置身其中時,不僅可以感受到生態與綠色的山野生活,更能享受環境所創造的人與人親密交流空間。這些超越商業的感官元素,讓人與人自然間的聯系變得更加觸手可及。

            Consumers can not only feel the ecological and green mountain life when they are there, but also enjoy the intimate communication space created by the environment. These sensory elements that transcend commerce make the connection between people and nature more palpable.

            超級社區商業與城市山系影院營造第20張圖片

            超級社區商業與城市山系影院營造第21張圖片

            山形屋頂、闊葉林、還有穿堂而過的習習微風……都在呈現、訴說、傳遞更有溫度的自然記憶, 幫助消費者完成逃離城市的微度假。

            The mountain-shaped roof, broad-leaved forest, and the breeze passing through the hall are all presenting, telling and transmitting a warmer nature memory, helping consumers to have a micro vacation to escape from the city.

            超級社區商業與城市山系影院營造第22張圖片

            馬克·奧熱所指:一個“地方”(Place)必須包含三個基本特征:具有認同感(identical),能產生人與人的關系(relational)和歷史性(historical)。

            除了滿足消費者(居民)體驗,OFT設計把社區文化進行重塑再造,以常見的材料塑造一個具有感染力與親和力的空間,賦予了社區高質量公共空間和公共內容,擴寬商業邊界。

            當消費者(居民)拋下煩惱,完善內心自我,用情感與行為回應空間時,也在潛移默化中將美好生活方式的理念帶入社區商業,完成共建商業與社區的可持續發展生活與未來。

            According to Marc Auge, a Place must contain three basic characteristics: identity, relational and historical.
            In addition to satisfying the consumer (resident) experience, Oft Interiors reinvents the community culture, shaping an infectious and approachable space with common materials, giving the community high-quality public space and public content, and widening the commercial boundary.
            When consumers (residents) leave their worries behind, perfect their inner selves, and respond to the space with emotions and behaviors, they are also subconsciously bringing the concept of a good lifestyle into the community business, completing the sustainable life and future of the business and the community together.


            項目名稱:THE LOHAS
            項目類別:商業空間
            項目業主:英皇集團
            服務內容:策劃/室內設計
            設計機構:Oft Interiors
            主持設計:鄒卓明/張敬貴
            設計團隊:Samantha Chan
            項目地址:香港
            項目面積:3300㎡

            Project Name: THE LOHAS
            Project Category: Commercial Space
            Project Owner: Emperor Group
            Services: Planning/Interior Design
            Design Agency: Oft Interiors
            Lead Designer: CM jao/ ken Cheung
            Design Team: Samantha Chan
            Project Location: Hong Kong
            Project Area: 3300㎡


            來源:本文由Oft Interiors提供稿件,所有著作權歸屬Oft Interiors所有。

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